{"id":5404,"date":"2022-09-25T15:26:00","date_gmt":"2022-09-25T13:26:00","guid":{"rendered":"https:\/\/medusoil.com\/medusoil-gehoert-zu-den-gewinnern-der-imd-startup-challenge-die-an-der-imd-silicon-valley-immersion-teilnehmen\/"},"modified":"2025-12-20T17:13:48","modified_gmt":"2025-12-20T16:13:48","slug":"medusoil-gehoert-zu-den-gewinnern-der-imd-startup-challenge-die-an-der-imd-silicon-valley-immersion-teilnehmen","status":"publish","type":"post","link":"https:\/\/medusoil.com\/de\/medusoil-gehoert-zu-den-gewinnern-der-imd-startup-challenge-die-an-der-imd-silicon-valley-immersion-teilnehmen\/","title":{"rendered":"MeduSoil geh\u00f6rt zu den Gewinnern der IMD-Startup-Challenge, die an der IMD Silicon Valley Immersion teilnehmen"},"content":{"rendered":"\r\n

Was f\u00fcr eine Woche f\u00fcr unser Team! 6 intensive Tage im Silicon Valley<\/strong> sind gerade zu Ende gegangen, aber die lange Liste der aufschlussreichen Erkenntnisse wird uns noch monatelang begleiten.<\/p>\r\n\r\n\r\n\r\n

MeduSoil, a Swiss EPFL spin-off specializing in bio-binders<\/a> for sustainable construction, was among the winners of the IMD Startup Challenge and took part in a week-long Silicon Valley immersion. The experience connected the team with key U.S. industry players, regulators, and innovators to refine its go-to-market strategy and expand its international presence.<\/p>\r\n\r\n\r\n\r\n

The Swiss-born materials company, which delivered its first product batches outside of Switzerland in 2022, joined the IMD EMBA team for six days of visits and workshops across Palo Alto, Stanford, and San Francisco. The timing couldn\u2019t have been better: the construction industry is global in scope but deeply local in execution, relying on regional stakeholders for production, supply, and deployment. The immersion week offered a unique opportunity to gain first-hand insights into major Bay Area infrastructure projects, test customer-centric approaches, and validate regulatory pathways.<\/p>\r\n\r\n\r\n\r\n

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One of our customers, with experience in mega projects on both sides of the Atlantic Ocean once told us that \u201cwhen it comes to construction materials there exist two schools of thought: the first one says that all materials are banned until their deployment is proven safe for the environment while the second suggests that materials can be deployed until proven harmful for the environment\u201d. The first approach is the de-facto one applied in European markets and with this respect MeduSoil\u2019s products received in 2022 certification under CEN\/TR 17105:2017<\/u><\/strong><\/a> norm which rules on the ecotoxicity of construction products. The regulatory landscape is changing rapidly in the US too, and that was a key takeaway for our team. We learned how the Biden Inflation Reduction Act<\/u><\/a> is expected impact drastically the future of sustainable infrastructure development while in the state of California, new legislation was enacted in 2021<\/u><\/a> to slash cement emissions by 40%.<\/p>\r\n\r\n\r\n\r\n

Zu den Interessengruppen, mit denen unser Team w\u00e4hrend dieser Woche im Silicon Valley zu tun hatte, geh\u00f6rten staatliche Aufsichtsbeh\u00f6rden, Umweltbeh\u00f6rden, die sich mit den Schl\u00fcsselbereichen K\u00fcstenerosion und Hochwasserschutz befassen, sowie Generalunternehmer. Einige der Megaprojekte wie die Verl\u00e4ngerung der Start- und Landebahn des Flughafens SFO oder der Ausbau des Embarcadero Seawall werden in den kommenden Jahren umfangreiche Arbeiten zum Schutz vor Verfl\u00fcssigung oder Erosion der K\u00fcstenlinie erfordern<\/strong>. Die von Kunden und wichtigen Meinungsf\u00fchrern gesammelten Erkenntnisse erm\u00f6glichen es unserem Team, eine neue, globale Vision seines Produkts und seiner Wirkung zu entwickeln. <\/p>\r\n\r\n\r\n\r\n

Alles in allem war es eine intensive Woche, die Gelegenheit zur beruflichen Weiterentwicklung und zum gegenseitigen Lernen<\/strong> bot. Unser Team besuchte u.a. den Apple Park in Cupertino und die Hauptsitze von ServiceNow und Logitech. Wir nahmen an einem ma\u00dfgeschneiderten und intensiven Training bei IDEO in San Francisco teil, einer Designfirma, und entdeckten die „St\u00e4mme des Silicon Valley“ aus der Sicht von Chuck Darrah, einem im Silicon Valley ans\u00e4ssigen Anthropologen. Schlie\u00dflich nahmen wir an einem Freiwilligendienst bei RAFT<\/u><\/a> einer gemeinn\u00fctzigen Organisation, die sich f\u00fcr die Bildung von Schulen mit niedrigem und mittlerem Einkommen einsetzt. <\/p>\r\n\r\n\r\n\r\n

Falls Sie es verpasst haben:<\/p>\r\n\r\n\r\n\r\n

Team MeduSoil erh\u00e4lt ein Innosuisse-Projekt im Wert von CHF 700’000<\/u><\/a>D Eintauchen ins Silicon Valley<\/u><\/a> <\/p>\r\n\r\n\r\n\r\n

<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Was f\u00fcr eine Woche f\u00fcr unser Team! 6 intensive Tage im Silicon Valley sind gerade zu Ende gegangen, aber die lange Liste der aufschlussreichen Erkenntnisse wird uns noch monatelang begleiten. MeduSoil, a Swiss EPFL spin-off specializing in bio-binders for sustainable construction, was among the winners of the IMD Startup Challenge and took part in a […]<\/p>\n","protected":false},"author":1,"featured_media":4923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[2,73],"tags":[120,122],"class_list":["post-5404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-de","tag-press-release","tag-pressemitteilung"],"_links":{"self":[{"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/posts\/5404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/comments?post=5404"}],"version-history":[{"count":3,"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/posts\/5404\/revisions"}],"predecessor-version":[{"id":9210,"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/posts\/5404\/revisions\/9210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/media\/4923"}],"wp:attachment":[{"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/media?parent=5404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/categories?post=5404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medusoil.com\/de\/wp-json\/wp\/v2\/tags?post=5404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}