{"id":5428,"date":"2022-09-25T15:26:00","date_gmt":"2022-09-25T13:26:00","guid":{"rendered":"https:\/\/medusoil.com\/medusoil-fait-partie-des-laureats-du-concours-de-demarrage-de-limd-qui-participent-a-limmersion-dans-la-silicon-valley-de-limd\/"},"modified":"2026-03-17T22:02:33","modified_gmt":"2026-03-17T21:02:33","slug":"medusoil-fait-partie-des-laureats-du-concours-de-demarrage-de-limd-qui-participent-a-limmersion-dans-la-silicon-valley-de-limd","status":"publish","type":"post","link":"https:\/\/medusoil.com\/fr\/medusoil-fait-partie-des-laureats-du-concours-de-demarrage-de-limd-qui-participent-a-limmersion-dans-la-silicon-valley-de-limd\/","title":{"rendered":"MeduSoil fait partie des laur\u00e9ats du concours de d\u00e9marrage de l’IMD qui participent \u00e0 l’immersion dans la Silicon Valley de l’IMD"},"content":{"rendered":" \n

Quelle semaine pour notre \u00e9quipe ! 6 jours intensifs dans la Silicon Valley<\/strong> viennent de s’achever, mais la longue liste des connaissances acquises nous accompagnera pendant les mois \u00e0 venir.<\/p> \n \n

MeduSoil, a Swiss EPFL spin-off specializing in bio-binders<\/a> for sustainable construction, was among the winners of the IMD Startup Challenge and took part in a week-long Silicon Valley immersion. The experience connected the team with key U.S. industry players, regulators, and innovators to refine its go-to-market strategy and expand its international presence.<\/p> \n \n

The Swiss-born materials company, which delivered its first product batches outside of Switzerland in 2022, joined the IMD EMBA team for six days of visits and workshops across Palo Alto, Stanford, and San Francisco. The timing couldn\u2019t have been better: the construction industry is global in scope but deeply local in execution, relying on regional stakeholders for production, supply, and deployment. The immersion week offered a unique opportunity to gain first-hand insights into major Bay Area infrastructure projects, test customer-centric approaches, and validate regulatory pathways.<\/p> \n \n

\"\"<\/figure> \n \n

One of our customers, with experience in mega projects on both sides of the Atlantic Ocean once told us that \u201cwhen it comes to construction materials there exist two schools of thought: the first one says that all materials are banned until their deployment is proven safe for the environment while the second suggests that materials can be deployed until proven harmful for the environment\u201d. The first approach is the de-facto one applied in European markets and with this respect MeduSoil\u2019s products received in 2022 certification under CEN\/TR 17105:2017<\/u><\/strong><\/a> norm which rules on the ecotoxicity of construction products. The regulatory landscape is changing rapidly in the US too, and that was a key takeaway for our team. We learned how the Biden Inflation Reduction Act<\/u><\/a> is expected impact drastically the future of sustainable infrastructure development while in the state of California, new legislation was enacted in 2021<\/u><\/a> to slash cement emissions by 40%.<\/p> \n \n

Parmi les parties prenantes en contact avec notre \u00e9quipe au cours de cette semaine dans la Silicon Valley figuraient des r\u00e9gulateurs d’\u00c9tat, des agences environnementales s’occupant des domaines cl\u00e9s de l’\u00e9rosion c\u00f4ti\u00e8re et de la protection contre les inondations, ainsi que des entrepreneurs g\u00e9n\u00e9raux. Certains m\u00e9gaprojets, tels que l’extension de la piste de l’a\u00e9roport de SFO ou la modernisation de la digue d’Embarcadero, n\u00e9cessiteront d’importants travaux de protection contre la liqu\u00e9faction ou contre l’\u00e9rosion du littoral dans les ann\u00e9es \u00e0 venir<\/strong>. Les informations recueillies aupr\u00e8s des clients et des principaux leaders d’opinion permettent \u00e0 notre \u00e9quipe d’\u00e9laborer une nouvelle vision globale de son produit et de son impact. <\/p> \n \n

Dans l’ensemble, cette semaine d’immersion a \u00e9t\u00e9 l’occasion d’un d\u00e9veloppement professionnel et d’un apprentissage par les pairs<\/strong>. Notre \u00e9quipe a visit\u00e9 l’Apple Park \u00e0 Cupertino, ainsi que les si\u00e8ges de ServiceNow et Logitech, entre autres. Nous avons particip\u00e9 \u00e0 une formation intensive sur mesure avec IDEO \u00e0 San Francisco, une entreprise de design, et d\u00e9couvert les \u00ab\u00a0tribus de la Silicon Valley\u00a0\u00bb du point de vue de Chuck Darrah, un anthropologue bas\u00e9 dans la Silicon Valley. Enfin, nous avons fait du b\u00e9n\u00e9volat \u00e0 RAFT<\/u><\/a> un organisme \u00e0 but non lucratif qui soutient l’\u00e9ducation dans les \u00e9coles \u00e0 faibles et moyens revenus. <\/p> \n \n

Au cas o\u00f9 vous l’auriez manqu\u00e9 :<\/p> \n \n

Team MeduSoil receives a Innosuisse project worth CHF 700\u2019000<\/u><\/a>D Silicon Valley immersion<\/u><\/a> <\/p> \n","protected":false},"excerpt":{"rendered":"

Quelle semaine pour notre \u00e9quipe ! 6 jours intensifs dans la Silicon Valley viennent de s’achever, mais la longue liste des connaissances acquises nous accompagnera pendant les mois \u00e0 venir. MeduSoil, a Swiss EPFL spin-off specializing in bio-binders for sustainable construction, was among the winners of the IMD Startup Challenge and took […]<\/p>\n","protected":false},"author":1,"featured_media":4922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[2,69],"tags":[121,120],"class_list":["post-5428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-fr","tag-communique-de-presse","tag-press-release"],"_links":{"self":[{"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/posts\/5428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/comments?post=5428"}],"version-history":[{"count":11,"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/posts\/5428\/revisions"}],"predecessor-version":[{"id":9241,"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/posts\/5428\/revisions\/9241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/media\/4922"}],"wp:attachment":[{"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/media?parent=5428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/categories?post=5428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medusoil.com\/fr\/wp-json\/wp\/v2\/tags?post=5428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}